Our author, Fernando Bueno, got the chance of lifetime, to sit down and interview Todd McFarlane:
Not everyone gets to live their dream and make a living of all things leisure-time like sports, comics, movies, and so on. One person has, however. Todd McFarlane, Spawn creator, founder of Image Comics and McFarlane toys, was kind enough to grant me an interview recently. We talked about his involvement in creating the Halo collectible action figures, his approach to work, and his view on video games.
Fernando Bueno: Thanks for taking time out of your busy schedule to speak with me, Todd.
Todd McFarlane: No problem.
FB: So tell us, how did you end up here?
TM: Well, I broke into the comic book industry out of college and sort of hit the ground running there. I worked my way up the ladder, working on some big characters like Batman, Spider-Man, and Hulk. From there I started my own comic company, Image Comics, at which point I pulled this comic character named Spawn out of my portfolio that I had since high school and made him sorta the flagship title of my studio. From there, I started to push Spawn up the mountain, if you will.
I decided that I needed to get into other things like TV, movies, toys, and video games. Sometimes I used other companies, and in the case of the toys, I couldn’t find any that would understand what I was trying to do artistically, so I started my own toy company. As time went by with the toy company, I decided that I couldn’t have all my eggs in one basket so I decided to make toys of other stuff. I mean, what happens if people don’t like Spawn after a while? So from there I was able to dive into doing all the sports figures, because, well, I’m a big sports geek. I went to college on a baseball scholarship, y’know. Anyhow, as we began growing the toy company, we started doing sports and comic book [characters], and [taking on] movie licenses, music licenses, and TV licenses. In fact, I think our first video game license might have been Metal Gear Solid 2 a few years ago. That did pretty well for us.
FB: McFarlane Toys has covered a lot of ground!
TM: To me it’s all pop culture. It’s moving the radar across the nation and trying to tap into that.